Feb 8, 2012
Marcus Theatres will convert the domed theatre, which closed in April 2011, to a nearly 70-foot-wide UltraScreen® auditorium. This will be the 14th UltraScreen in the company’s circuit. Construction on the project will begin shortly, with an anticipated opening in late spring 2012.
“The Duluth UltraScreen will be the ultimate visual entertainment experience featuring the latest MDX [Marcus Digital Xperience] technology from Marcus Theatres,” said Bruce J. Olson, president. The theatre will feature 4K digital projection and a 39,000-watt, 7.1 digital sound system featuring JBL’s Screen Array speaker system.
Olson said the glass wall connecting the current OMNIMAX lobby area with the Duluth Cinema will be removed. “A new box office for both the existing screens as well as the new UltraScreen will be relocated to the current OMNIMAX lobby. The existing Duluth 10 theatre lobby will be re-carpeted and will now feature self-service soda stations, which is extremely popular with our guests at other Marcus Theatres locations.”
The theatre will also offer a new “Take Five” lounge. Olson notes, “A liquor license will be applied for and if granted in March, we will design and install a full-service cocktail lounge, serving a complete selection of mixed drinks and imported beers, as well as a variety of appetizers, pizza and finger foods. The lounge will be open to non-theatre-going patrons as well as moviegoers. The new lounge will seat between 50 and 60 guests and will feature both tables and chairs for dining, as well as luxuriously appointed soft leather seating for sipping a cocktail before or after a movie.”
Marcus Theatres will acquire the former OMNIMAX Theatre located in the Duluth Entertainment Convention Center adjacent to the company’s 10-screen Duluth Cinema at 300 Harbor Drive in Duluth, MN.
Marcus Theatres will convert the domed theatre, which closed in April 2011, to a nearly 70-foot-wide UltraScreen® auditorium. This will be the 14th UltraScreen in the company’s circuit. Construction on the project will begin shortly, with an anticipated opening in late spring 2012.
“The Duluth UltraScreen will be the ultimate visual entertainment experience featuring the latest MDX [Marcus Digital Xperience] technology from Marcus Theatres,” said Bruce J. Olson, president. The theatre will feature 4K digital projection and a 39,000-watt, 7.1 digital sound system featuring JBL’s Screen Array speaker system.
Olson said the glass wall connecting the current OMNIMAX lobby area with the Duluth Cinema will be removed. “A new box office for both the existing screens as well as the new UltraScreen will be relocated to the current OMNIMAX lobby. The existing Duluth 10 theatre lobby will be re-carpeted and will now feature self-service soda stations, which is extremely popular with our guests at other Marcus Theatres locations.”
The theatre will also offer a new “Take Five” lounge. Olson notes, “A liquor license will be applied for and if granted in March, we will design and install a full-service cocktail lounge, serving a complete selection of mixed drinks and imported beers, as well as a variety of appetizers, pizza and finger foods. The lounge will be open to non-theatre-going patrons as well as moviegoers. The new lounge will seat between 50 and 60 guests and will feature both tables and chairs for dining, as well as luxuriously appointed soft leather seating for sipping a cocktail before or after a movie.”
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nice written
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