Jan 19, 2012
Cineplex Entertainment will celebrate 100 years of movies and moviegoing memories with a yearlong program of activities. Throughout 2012, Cineplex will host a variety of events, exclusive contests, special promotions and more.“There’s something magical about the moviegoing experience that brings people together and evokes great memories in a person’s life,” said Ellis Jacob, president and CEO of Cineplex Entertainment. “Whether it’s their first movie, first date or another significant event, going to the movies today creates just as many memories as it did 100 years ago.”
The yearlong celebration begins on Jan. 19—National Popcorn Day. Guests who visit any Cineplex theatre that day will receive a free small popcorn with the purchase of any size drink. The popcorn will be served in a special retro-style red and white souvenir popcorn box. Cineplex will also launch www.cineplex.com/celebrate100, a micro-site featuring the latest information on the 100-year celebration festivities and special polls and content looking back at the history of movies.
Cineplex has also commissioned Ipsos Reid Public Affairs to conduct a thorough review of Canadian moviegoers’ habits, preferences and favorite movies and movie stars. Throughout the year, Cineplex will reveal various survey elements including fun facts and other data that will provide a “Canadian perspective” on the movie industry and the Canadian movie landscape which historically has been dominated by American research data.
The history of today’s Cineplex Entertainment can be traced back to 1912, when Adolph Zukor founded the Famous Players Film Corp. (today’s Paramount Pictures) and a few years later merged with Canadian N.L. Nathanson’s company to form Famous Players-Lasky Corp. In 1920, their goal was to build a large chain of theatres across Canada and by 1921 they operated 20 theatres with approximately 20,000 seats. That chain evolved through many different owners and brands until the merger of Cineplex Galaxy and Famous Players to form Cineplex Entertainment in 2005.
“There’s something magical about the moviegoing experience that brings people together and evokes great memories in a person’s life,” said Ellis Jacob, president and CEO of Cineplex Entertainment. “Whether it’s their first movie, first date or another significant event, going to the movies today creates just as many memories as it did 100 years ago.”
The yearlong celebration begins on Jan. 19—National Popcorn Day. Guests who visit any Cineplex theatre that day will receive a free small popcorn with the purchase of any size drink. The popcorn will be served in a special retro-style red and white souvenir popcorn box. Cineplex will also launch www.cineplex.com/celebrate100, a micro-site featuring the latest information on the 100-year celebration festivities and special polls and content looking back at the history of movies.
Cineplex has also commissioned Ipsos Reid Public Affairs to conduct a thorough review of Canadian moviegoers’ habits, preferences and favorite movies and movie stars. Throughout the year, Cineplex will reveal various survey elements including fun facts and other data that will provide a “Canadian perspective” on the movie industry and the Canadian movie landscape which historically has been dominated by American research data.
The history of today’s Cineplex Entertainment can be traced back to 1912, when Adolph Zukor founded the Famous Players Film Corp. (today’s Paramount Pictures) and a few years later merged with Canadian N.L. Nathanson’s company to form Famous Players-Lasky Corp. In 1920, their goal was to build a large chain of theatres across Canada and by 1921 they operated 20 theatres with approximately 20,000 seats. That chain evolved through many different owners and brands until the merger of Cineplex Galaxy and Famous Players to form Cineplex Entertainment in 2005.
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